cmc

MyDay – a lasting brand promise

The population is aging and as a result, there is greater demand for incontinence products and personal care items for the home. Consumer Medical Care, a wholly owned subsidiary of Paul Hartmann, tasked schwarzspringer with the complete relaunch of its LadyCare brand, that until now was limited to incontinence pads for women. By creating the new brand, MyDay, the company was able to extend its appeal to men and introduce new products. The MyDay message is to enjoy life each and every day – now and in the future. schwarzspringer also designed the packaging for the entire product range.